:root{
  --cream:#F7F5EF; --paper:#FDFCF8; --ink:#1C1B17; --ink-2:#6B6A63; --ink-3:#9A968A;
  --line:#EAE6DB; --amber:#E3A65E; --amber-deep:#B8722E; --amber-tint:#FBF1E3;
  --green:#6FA089; --green-tint:#EDF3EF; --blue:#7C93AC; --blue-tint:#EEF2F6; --tan-tint:#F4F0E6;
  --shadow-card:0 1px 2px rgba(28,27,23,.05), 0 12px 32px -12px rgba(28,27,23,.14);
  --shadow-pop:0 2px 6px rgba(28,27,23,.06), 0 30px 70px -22px rgba(28,27,23,.24);
  --max:1180px;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{font-family:'Inter',-apple-system,sans-serif;background:var(--cream);color:var(--ink);-webkit-font-smoothing:antialiased;overflow-x:hidden}
img{max-width:100%;height:auto;display:block}
.hero .grid > *,.shotrow > *,.grid2 > *,.whygrid > *,.cards3 > *,.steps > *{min-width:0}
.wrap{max-width:var(--max);margin:0 auto;padding:0 28px}
.grotesk{font-family:'Space Grotesk',sans-serif}
h1,h2,h3{font-family:'Space Grotesk',sans-serif;letter-spacing:-.03em;line-height:1.07;font-weight:700}
.pay{color:var(--amber-deep)}
.btn{display:inline-flex;align-items:center;gap:8px;background:var(--ink);color:var(--paper);font-weight:600;font-size:14px;padding:13px 22px;border-radius:11px;text-decoration:none;transition:transform .25s cubic-bezier(.2,.8,.2,1), box-shadow .25s}
.btn:hover{transform:translateY(-1px);box-shadow:0 10px 24px -10px rgba(28,27,23,.4)}
.btn.ghost{background:transparent;color:var(--ink);border:1px solid var(--line)}
.btn.ghost:hover{box-shadow:none;background:var(--paper)}

/* nav */
header{position:fixed;top:0;left:0;right:0;z-index:50;transition:background .3s, box-shadow .3s;background:transparent}
header.solid{background:rgba(247,245,239,.85);backdrop-filter:blur(14px);box-shadow:0 1px 0 var(--line)}
.nav{display:flex;align-items:center;gap:30px;max-width:var(--max);margin:0 auto;padding:18px 28px}
.wordmark{font-family:'Space Grotesk',sans-serif;font-weight:700;font-size:20px;letter-spacing:-.02em;color:var(--ink);text-decoration:none}
.wordmark i{font-style:normal;color:var(--amber)}
.nav .links{margin-left:auto;display:flex;gap:26px}
.nav .links a{font-size:13.5px;font-weight:500;color:var(--ink-2);text-decoration:none;transition:color .2s}
.nav .links a:hover{color:var(--ink)}
.nav .btn{padding:10px 17px;font-size:13px}

/* hero */
.hero{padding:150px 0 40px;position:relative}
.hero .grid{display:grid;grid-template-columns:540px 1fr;gap:56px;align-items:center}
.hero h1{font-size:clamp(34px,4vw,52px)}
.hero .sub{margin-top:24px;color:var(--ink-2);font-size:17px;line-height:1.65;max-width:500px}
.hero .sub b{color:var(--ink);font-weight:600}
.hero .ctas{margin-top:32px;display:flex;gap:12px}
.proof{margin-top:46px;display:flex;gap:36px}
.proof .p b{display:block;font-family:'Space Grotesk',sans-serif;font-size:21px;font-weight:600}
.proof .p span{font-size:12px;color:var(--ink-2)}
.heroshot{position:relative}
.heroshot img{width:130%;max-width:none;border-radius:18px;box-shadow:var(--shadow-pop);
  animation:settle 1.4s cubic-bezier(.16,.84,.3,1) both .15s}
@keyframes settle{
  0%{transform:perspective(1400px) rotateY(-7deg) rotateX(3deg) translateY(16px);filter:blur(5px);opacity:0;box-shadow:0 0 90px -8px rgba(227,166,94,.5)}
  55%{filter:blur(0);opacity:1}
  100%{transform:none;filter:none;opacity:1}
}
.heroshot::after{content:"";position:absolute;inset:-6%;z-index:-1;border-radius:24px;
  background:radial-gradient(60% 55% at 45% 45%, rgba(227,166,94,.16), transparent 70%)}

/* generic section */
section{padding:96px 0}
.kicker{font-size:12px;font-weight:700;letter-spacing:.1em;text-transform:uppercase;color:var(--amber-deep)}
.h2{font-size:clamp(28px,3.2vw,40px);margin-top:14px;max-width:720px}
.lede{margin-top:18px;color:var(--ink-2);font-size:16.5px;line-height:1.65;max-width:640px}
.lede b{color:var(--ink);font-weight:600}

/* reveal */
.rv{opacity:0;transform:translateY(26px);transition:opacity .7s cubic-bezier(.2,.7,.2,1), transform .7s cubic-bezier(.2,.7,.2,1)}
.rv.in{opacity:1;transform:none}
.rv.d1{transition-delay:.08s}.rv.d2{transition-delay:.16s}.rv.d3{transition-delay:.24s}

/* pain */
.pain{background:var(--paper)}
.cards3{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:48px}
.pcard{background:var(--cream);border-radius:16px;padding:28px 26px}
.pcard .num{font-family:'Space Grotesk',sans-serif;font-size:34px;font-weight:700;letter-spacing:-.02em}
.pcard .num em{font-style:normal;color:var(--amber-deep)}
.pcard h3{font-size:16.5px;margin-top:14px;letter-spacing:-.01em}
.pcard p{margin-top:9px;color:var(--ink-2);font-size:14px;line-height:1.6}
.pain .foot{margin-top:34px;color:var(--ink-2);font-size:14.5px}
.pain .foot b{color:var(--ink)}

/* how */
.how .steps{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:48px}
.step{background:var(--paper);border-radius:16px;padding:26px;box-shadow:var(--shadow-card)}
.step .n{width:30px;height:30px;border-radius:99px;background:var(--ink);color:var(--paper);display:flex;align-items:center;justify-content:center;font-family:'Space Grotesk',sans-serif;font-weight:600;font-size:13px}
.step h3{font-size:16.5px;margin-top:16px}
.step p{margin-top:9px;color:var(--ink-2);font-size:14px;line-height:1.6}
.channels{display:grid;grid-template-columns:repeat(3,max-content);gap:12px 14px;margin-top:40px}
.ch{display:inline-flex;align-items:center;gap:8px;background:var(--paper);border:1px solid var(--line);border-radius:11px;padding:9px 14px;font-size:13px;font-weight:600;box-shadow:var(--shadow-card)}
.ch svg{width:15px;height:15px;fill:none;stroke-width:1.8;stroke-linecap:round;stroke-linejoin:round;stroke:var(--ink-2)}
.ch span{color:var(--ink-2);font-weight:500;font-size:12px}

/* product */
.product{background:var(--paper)}
.shots{margin-top:52px;display:flex;flex-direction:column;gap:70px}
.shotrow{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center}
.shotrow.flip .txt{order:2}
.shotrow .txt h3{font-size:22px;letter-spacing:-.02em}
.shotrow .txt p{margin-top:12px;color:var(--ink-2);font-size:15px;line-height:1.65;max-width:420px}
.shotrow .txt .mini{margin-top:16px;font-size:13px;color:var(--ink-2)}
.shotrow .txt .mini b{color:var(--ink)}
.shotimg{border-radius:16px;box-shadow:var(--shadow-pop);overflow:hidden;transition:transform .5s cubic-bezier(.2,.8,.2,1)}
.shotimg:hover{transform:translateY(-4px)}
.earlynote{margin-top:44px;font-size:13px;color:var(--ink-3)}

/* why */
.why .grid2{display:grid;grid-template-columns:1.1fr .9fr;gap:64px;margin-top:8px;align-items:start}
.quoteblock{font-family:'Space Grotesk',sans-serif;font-size:clamp(24px,2.6vw,32px);font-weight:600;letter-spacing:-.02em;line-height:1.25}
.quoteblock .pay{color:var(--amber-deep)}
.why .expl{margin-top:22px;color:var(--ink-2);font-size:15.5px;line-height:1.7;max-width:520px}
.notlist{display:flex;flex-direction:column;gap:14px}
.not{background:var(--paper);border-radius:14px;padding:18px 20px;box-shadow:var(--shadow-card)}
.not b{font-size:14.5px}
.not p{margin-top:5px;color:var(--ink-2);font-size:13.5px;line-height:1.55}

/* construction */
.constr{background:var(--ink);color:var(--paper)}
.constr .kicker{color:var(--amber)}
.constr .h2{color:var(--paper)}
.constr .lede{color:#B7B2A4}
.constr .lede b{color:var(--paper)}
.cstats{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:48px}
.cstat{border:1px solid rgba(253,252,248,.14);border-radius:16px;padding:22px}
.cstat b{display:block;font-family:'Space Grotesk',sans-serif;font-size:26px;font-weight:600;letter-spacing:-.02em}
.cstat b em{font-style:normal;color:var(--amber)}
.cstat span{display:block;margin-top:7px;font-size:12.5px;color:#B7B2A4;line-height:1.5}
.constr .src{margin-top:22px;font-size:11.5px;color:#8F8B7E}

/* cta */
.cta{text-align:center;padding:110px 0}
.cta .h2{margin:14px auto 0}
.cta .lede{margin:18px auto 0}
.cta .ctas{margin-top:34px;display:flex;gap:12px;justify-content:center}
.founding{display:flex;gap:26px;justify-content:center;margin-top:44px;flex-wrap:wrap}
.fitem{display:flex;align-items:center;gap:9px;font-size:13.5px;color:var(--ink-2)}
.fitem svg{width:15px;height:15px;stroke:var(--green);fill:none;stroke-width:2;stroke-linecap:round;stroke-linejoin:round}

/* footer */
footer{border-top:1px solid var(--line);padding:34px 0 44px}
footer .row{display:flex;align-items:center;gap:20px}
footer .tag{color:var(--ink-3);font-size:12.5px}
footer .right{margin-left:auto;display:flex;gap:20px;font-size:12.5px}
footer .right a{color:var(--ink-2);text-decoration:none}

@media (max-width:1020px){
  .hero .grid{grid-template-columns:1fr;gap:40px}
  .heroshot img{width:100%}
  .cards3,.how .steps{grid-template-columns:1fr}
  .shotrow{grid-template-columns:1fr;gap:28px}
  .shotrow.flip .txt{order:0}
  .grid2{grid-template-columns:1fr !important;gap:36px}
  .cstats{grid-template-columns:1fr 1fr}
  .hero{padding-top:120px}
  .whygrid{grid-template-columns:1fr}
  .channels{display:flex;flex-wrap:wrap}
}

@media (max-width:760px){
  .wrap{padding:0 20px}
  .nav{padding:14px 20px;gap:14px}
  .nav .links{display:none}
  section{padding:60px 0}
  .hero{padding:104px 0 24px}
  .hero h1{font-size:34px}
  .hero .sub{font-size:15.5px;margin-top:18px}
  .hero .ctas{flex-wrap:wrap;gap:10px;margin-top:24px}
  .btn{padding:12px 18px;font-size:13.5px}
  .proof{flex-wrap:wrap;gap:18px 30px;margin-top:32px}
  .h2{font-size:27px}
  .lede{font-size:15px}
  .pcard,.step,.wcard{padding:22px 20px}
  .pcard .num{font-size:28px}
  .wcard h3{font-size:18px}
  .shotrow .txt h3{font-size:19px}
  .shotrow .txt p{font-size:14px}
  .quoteblock{font-size:22px}
  .ch{width:100%}
  .cta{padding:76px 0}
  .founding{flex-direction:column;align-items:center;gap:12px;margin-top:32px}
  .fitem{font-size:13px}
  footer .row{flex-wrap:wrap;gap:10px 16px}
  footer .right{margin-left:0}
  .heroshot img{border-radius:14px}
}

/* dark why-band (replaces construction section) */
.constr .quoteblock{color:var(--paper)}
.constr .quoteblock .pay{color:var(--amber)}
.constr .expl{margin-top:22px;color:#B7B2A4;font-size:15.5px;line-height:1.7;max-width:520px}
.constr .expl b{color:var(--paper)}
.constr .not{background:transparent;border:1px solid rgba(253,252,248,.14);box-shadow:none}
.constr .not b{color:var(--paper)}
.constr .not p{color:#B7B2A4}

/* why v2 — differentiator cards */
.whygrid{display:grid;grid-template-columns:repeat(2,1fr);gap:18px;margin-top:48px}
.wcard{background:var(--cream);border-radius:16px;padding:30px 28px}
.wcard .wn{font-family:'Space Grotesk',sans-serif;font-size:13px;font-weight:700;color:var(--amber-deep);letter-spacing:.04em}
.wcard h3{font-size:20px;margin-top:12px;letter-spacing:-.02em;line-height:1.2}
.wcard p{margin-top:11px;color:var(--ink-2);font-size:14.5px;line-height:1.65}
.wcard p b{color:var(--ink)}
.constr .indep{margin-top:40px;padding-top:26px;border-top:1px solid rgba(253,252,248,.14);color:#B7B2A4;font-size:14.5px;line-height:1.7;max-width:640px}
.constr .indep b{color:var(--paper)}
@media (max-width:1020px){.whygrid{grid-template-columns:1fr}}